It started with a daily video blog countdown and ended with a picket outside the Daily Telegraph offices. A decade ago, a committed rugby league fan travelled down to London on a cold November morning, armed with a spoof four-page Telegraph mock-up. His mission? To complain about the lack of his sport’s minimal coverage in the national paper.
I was in the offices at the time and remember thinking firstly how novel this was, when a letter might have sufficed, but also the passion in what he was trying to achieve.
His picket worked. He was invited in, got meetings with several management staff, including the assistant sport’s editor who committed to several changes, while there was a notable pick-up in domestic and international reportage thereafter.
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