Thursday, June 13, 2024

EHTV+ hopes to muscle in on competitive club video market

“It’s a competitive market these days,” says EuroHockey chief executive Angus Kirkland of the rising adoption of video installments at clubs.

EHTV+ launched its first public showcase with highlights of Braxgata’s men’s and women’s first team games this season.

It is a joint project between EuroHockey and Scorrd with the goal of providing a full video solution ecosystem for clubs through the use of automated cameras.

The project supplies a smart, high-quality automatic camera system (capturing 4k images) and its AI (Artificial Intelligence) driven software for live streaming, broadcasting, highlights, and analysis, specially provided to capture the best insights of our sport.

It follows more than two years of research and development. Sven Böhne, Scorrd and EHTV+ partner, says: “The images are the basis of a greater ecosystem for hockey where clubs are the very centre.

“The quality of the content is key and will enable the clubs to bring added value to all stakeholders.”

Clubs are increasingly using video tracking technology to stream live games. It brings an extra dimension to clubs in terms of potential advertising and an extra string for club sponsors.

The problem with technology is that hockey is a quick sport and the three-dimensional aspect, the big pitch means that player recognition and ball tracking has to be spot on. 

Testing for EHTV+ has been done over a 5G network and installing cameras without cables is an obvious attraction.

EuroHockey originally launched EHTV+ in late 2020 in a bid to showcase clubs across the continent and broadcast more high-quality hockey.

Total Hockey

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