Thursday, November 30, 2023

Would Drive to Survive style Netflix series raise profile of hockey?

With hockey’s viewership relatively low compared to other sports around the globe, FIH should look to branch out to bring in new audiences into the sport, writes TOM KIPLING

Could a documentary propel hockey into the mainstream consciousness? One way in which the FIA brought a vast number of viewers to Formula 1 was through their successful partnership with Netflix. The partnership was formed in 2018 and has blossomed ever since.

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