Saturday, December 4, 2021

Dutch club hockey can do more to market game to global audience

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Hockey Paper staff
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“It’s like the Dutch don’t want to share it with the rest of the world.” The message was loud and clear on a recent episode of The Reverse Stick, the self-billed global hockey podcast.

World hockey’s top domestic league certainly has a formidable product. It has crowds attending the Hoofdklasse top men’s and women’s leagues, both service provider Ziggo and Dutch broadcaster NOS cover live matches, while the national association provides consistently good content and output.

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