For many hockey fans in the UK the 2011 Indoor World Cup has been the Twitter cup. An exclusive rights deal between the International Hockey Federation and broadcaster Eurosport – who chose not to broadcast many of the matches in the UK – has left British viewers relying on social networking sites to keep up with the news.
The situation is in stark contrast to the women’s world cup in Argentina five months ago. That flagship event was streamed to the world via Laola TV. However the deal done in Poland meant the Laola stream was blocked to European internet users, although fans from other continents could enjoy live coverage from pitch one in Poznan.
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