CLUB FILE: Sports marketing expert James Richardson says clubs can have a better digital footprint with the right know how

The biggest thing in hockey right now is to get your basics right. Social media can be a wonderful tool. You see so many clubs whose posts are ad hoc or repeat the same messaging or they don’t really know who they are targeting so throw something out there for the sake of it.

Algorhythm is so fickle, if you miss once it’s a negative and if you consistently miss, your stuff won’t be seen anywhere. Go back to basics and get your digital presence right. It’s free. Once you get that right, you can go onto more of a paid route to promote yourself.

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