Friday, June 20, 2025

Hockey clubs can do better job of owning their brand and maximising it

CLUB FILE: Sports marketing expert James Richardson says clubs can have a better digital footprint with the right know how

The biggest thing in hockey right now is to get your basics right. Social media can be a wonderful tool. You see so many clubs whose posts are ad hoc or repeat the same messaging or they don’t really know who they are targeting so throw something out there for the sake of it.

Algorhythm is so fickle, if you miss once it’s a negative and if you consistently miss, your stuff won’t be seen anywhere. Go back to basics and get your digital presence right. It’s free. Once you get that right, you can go onto more of a paid route to promote yourself.

Continue reading...

Unlock ALL our premium content for 3 months for only £1...and get use of our subscriber-only app for a better reading experience.

Simply select Monthly or Yearly subscription and use coupon 3FOR1 when prompted.

Already a subscriber to our website? Login

Do you have a feature or story idea? Get in touch!

Hockey Factory Shop

spot_img

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More from Author

Hockey Pro League: England women edge closer to relegation

Matches are fast running out for England women in their bid...

Unbeaten season for Oxon Boys caps three-year project

Oxon Boys U17 hockey team completed a remarkable season, winning all...

Hockey Pro League: Ireland men score fine win over Belgium

Antwerp continued to prove a happy hunting ground for Ireland as...

Hockey Mentors U14 girls win Holland Elite Cup

Hockey Mentors U14 Girls team achieved a landmark victory at the...

- A word from our sponsors -

spot_img