Saturday, December 9, 2023

Club file: How forward-thinking London Edwardians drove business support

When lockdown hit, national league side London Edwardians locked heads and used the time to support those within its community as part of the club’s digital initiative.

The club, which plays at Battersea Park, created Lockdown Stories. Tom Johnston, of London Eds, said: “We understood that there were several businesses run by members within Eds and linked with our local community. During this challenging time, we recognised they would appreciate support through additional exposure of their ongoing activities during and coming out of lockdown.”

The club, says Johnston, were in a position to share how businesses adapted to the changes and then continued to operate and decided to use social media as a platform to keep alive community interaction.

The initiative consisted of tailor-made animated posts that told the business’ story and create new connections.

“We were proud to be support a wide range of businesses through the first series which included companies from the health sector to hospitality services; digital tech and even a band!,” says Johnston.

The club is now keen to continue looking for local stories of independents that have adapted through the numerous lockdowns and to continue to spread positive news.

Its Lockdown Stories was largely down to the club’s fervent communications officer Helen Wood, along with women’s 5s player Jess Mason.

Johnston adds: “Our Ed’s family is hugely important to the club’s spirit, and although this season has proved challenging for the usual fun activities to take place, we strive to do our best and reach out to our family digitally, keeping spirits high until the day we can safely meet in person!

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