Saturday, February 8, 2025

Reply To: What strategies do digital marketing services employ for engagement?

#49667
beeemma40
Participant

In my experience, the main factor that affects CTR is engaging content and having clear, easy to understand calls to action (CTAs). I’ve talked to many email marketing experts and they all say that it’s also worth segmenting your audience to make your emails more personalized. The article on kpi metrics for email marketing describes the key KPIs, and it also discusses how to properly track and interpret CTR. Be sure to check it out, there’s a lot of useful information there.