A former GB women’s international recently conversed with Rich Beer over whether England Hockey needed a fresh face to lead the sport or that “sometimes the best person to fix it is the person who understands it”.
After well over a decade at England Hockey, Beer has been tasked with being the latter as its new CEO. “No one is perfect but I have the long term health of the sport in mind. That’s really critical when you are trying to change for the long term,” he says.
In his first interview since taking over from Nick Pink last autumn, Beer discussed a range of subjects including the Talent Academy system, the domestic league profile, sponsorship and the need to get eyeballs on the game ahead of EuroHockey 2027.
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Need a franchise competition. Worth giving it a go. have x number of evenly matches teams . Has worked in other countries and other sports. also need an annual Ireland / England. 4 nation / home nations comp. Men and womens fixtures one after the other . Even if its 1 or 2 fixtures sunday afternoon during the hockey season