Saturday, June 22, 2024

Australia Hockey GK on Kookaburra deal: ‘Pull behind Australian public finally got traction for us’

Some 30 years after Kookaburra Sport originally partnered with Hockey Australia to name the men’s national team after Australia’s iconic native bird, player power played a large hand in the two brands merging once again.

A few days before Australia departed for Europe, Hockey Australia inked a three-year deal with Kookaburra to become a shirt sponsor of the men’s team, while the brand name features on the Hockeyroos skort.

Andrew Charter, the Kookaburras goalkeeper, was the leading voice who started the conversation moving after taking to LinkedIn in January, calling for companies to take advantage of “good real estate” in an impassioned post.

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