As Masters hockey grows, so are nations who see the World Cups as the perfect fit for players to be ambassadors and showcase their country.
Take Sri Lanka, whose over-35s and over-40s men’s and women’s teams are competing at the Nottingham World Cup, having travelled to the UK thanks to the sponsorship of Sri Lanka Tourism, Sri Lanka Airlines and a leading paint outfit.
While the Masters’ scene, established a decade ago, continues an upward trajectory (despite coming up against tough opposition in Nottingham), Sri Lanka officials see hockey as the perfect vehicle to promote the beautiful island, while hosting a future World Cup has also been mooted.
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