Thursday, February 22, 2024

‘GB hockey shirt still has huge sponsorship appeal in women’s sport’

The GB women’s shirt remains one of the most attractive available properties in women’s sport, according to the former commercial director at England Hockey.

Jonathan Cockroft left Bisham Abbey this summer to join Bowls England as its chief executive after almost a decade in hockey – a period in which saw the international arm grow exponentially following a breakthrough sponsorship deal with Investec and, of course, Rio gold.

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