Friday, April 19, 2024

Blue Peter should come calling for Alex Danson, a marketer’s dream

By Claire Middleton

I’ve had the honour of covering a lot of hockey, some of it even out of the cold and wet, at great events in marvellous places.

And, in my time as a reporter and correspondent there have been teams which raised the bar, like the Hockeyroos of 2000, the world champion Kookaburras of 2014, or the German kings of Kuala Lumpur in 2002. There have also been matches which took the breath away, like any between India v Pakistan, or even England v Pakistan (Commonwealth Games 1998 and the Utrecht World Cup meeting the same year).

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