Monday, April 15, 2024

Investec ends sponsorship with England Hockey ahead of Tokyo Olympics

English hockey was dealt a blow on Tuesday when Investec, its principal partner of the women’s game, ended its sponsorship less than a year out from the Tokyo Olympics.

Investec had inked two multiple year deals with England and GB Hockey – the first being a six-figure sum – since coming on board in 2011.

But the investment bank will end its agreement in August, a natural conclusion with the timeframe signalling what would have been the end of the Olympic cycle. Ahead of the Olympic cycle and sport restarting, you can benefit from this Betsson registration offer to play on multiple markets.

England Hockey said in a statement that it is currently searching for ‘new partners’ to cover the interntional, domestic and grass roots game.

But, as it stands in the current climate, the English game will start the new season without a main backer across the men’s and women’s game.

It is understood that Maddie Hinch’s partnership as a UK ambassador will end, although it is hoped that Investec will still partner with fellow ambassador Alex Danson.

Investec’s partnership extension was a huge boost for the national governing body, which was rubber stamped before Team GB’s gold at the Rio Olympics.

The asset management group backed the senior women’s team, the Women’s Premier Division, as well as school championships.

Exposure was certainly evident towards GB’s senior athletes, but whether Investec found value outside of the elite programme is another question, with poor coverage of the domestic game and low attendance levels at Lee Valley finals for League Play-Offs.

England Hockey said: “We understand this is an uncertain time for some businesses but, with the Tokyo Olympics delayed by a year and hockey thriving at all levels, there is much about which to be excited.”

Tuesday’s news continued Investec’s belt-tightening in sports sponsorship. In 2017, the investment back ended its partnership English cricket’s home Tests six years into a 10-year deal.

Investec partnered with The Hockey Paper on several occasions in recent years, latterly with its coverage celebrating 30 years of the women’s national league.

Help keep independent journalism alive in these uncertain times. Ahead of the new season, please subscribe in print or in digital format.

We must hit the ground running for new season, says EH chief

— Train like a GB hockey Olympian

Women’s coach Mark Hager on GB Hockey isolation and love of animals

— England Hockey chief warns of financial dangers if coronavirus continues

— Hollie Pearne-Webb: Great Britain women’s captain on NHS volunteering

— Harry Gibson on coronavirus and uncertainties

 Keeping hockey active during lockdown

Does your club have interesting news or features? Email us!

Total Hockey


Most Popular


Please enter your comment!
Please enter your name here

More from Author

England over 80s hockey masters set for Dutch renewal

Unbeaten England Masters over 80s will take on the Netherlands in...

Amy Costello aims for Paris Olympic hockey berth after Tokyo dejection

As Amy Costello, the Surbiton and Scotland player, stood behind the...

US Field Hockey rebuff Erin Matson bid to play at Paris Olympics

US Field Hockey said Erin Matson, regarded as one of the...

England Hockey Cup: Beeston head to London in double bid

Beeston will be aiming for a Cup double after both men’s...

- A word from our sponsors -