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England Hockey adds television value with Toshiba ahead of women’s World Cup

By The Hockey Paper

Toshiba TVs will deliver ‘edge of your seat’ viewing experiences for the hockey community and sports fans ahead of the two World Cups this year, according to England Hockey.

The leading TV brand was announced as official partner for the Vitality Hockey Women’s World Cup next month, adding to its deal with the national governing body as principal partner for the men’s team ahead of the World Cup in December.

Toshiba’s agreement includes branding of the England and Great Britain team’s playing shirts and training kit.

In a media release, England Hockey stated that for the women’s World Cup, Toshiba would be “a key part” of Fan Central, a free spectator area on the Queen Elizabeth Olympic Park.

Jon Cockcroft, England Hockey’s commercial director, said: “There are great opportunities ahead. We’re looking forward to working with team Toshiba to help reach even wider audiences.”

David Flintoft, marketing director for Toshiba TVs, added: “As an official sponsor, we’ll be supporting the showcase of both men and women’s athletic prowess, inviting fans to live and breathe the action, whether they’re at home, at their local hockey clubs or at Fan Central for the Vitality Hockey Women’s World Cup.”

England Hockey first announced in April that Toshiba would become partner of the men’s team for the 2018 season, leading up to the men’s World Cup in India, which takes place in November and December.

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