[img_assist|nid=2997|title=Under construction|desc=: Jamie Dwyer and Madonna Blyth at the launch of the ‘new rules’ Lanco International Super Series (c) Dan Carson|link=node|align=right|width=300|height=200]Hockey Australia have announced that Indian-based engineering and construction company Lanco Infratech Limited have signed as naming rights sponsor for a new-rules, new-format international tournament to be held in Perth in October
The Lanco International Super Series is a new tournament created by Hockey Australia aimed at making the game of hockey more exciting than ever before.
The tournament will be held in Perth from October 20-23 in conjunction with Commonwealth Heads of Government Meeting (CHOGM) thanks to the support of the Federal and state governments and will see both the Kookaburras and Hockeyroos take on the likes of India, Pakistan, Malaysia and New Zealand.
New rules for the tournament include teams having nine players a side as opposed to the usual 11, games will be played in 15-minute as opposed to 35-minute halves, the goals will be bigger, one player from each team will be required to stay in the forward half to create more space and rules around the ground will be relaxed to encourage continuous play.
Lanco Infratech Limited is an Indian infrastructure major operating across a chain of strategic business units comprising of EPC, Power, Solar, Natural Resources and infrastructure.
In February this year, Lanco Infratech Ltd. through its Australian subsidiary – Lanco Resources Australia Pvt. Limited – had finalised the acquisition of Australia’s Griffin coal mines in what was the largest investment made by any Indian company in West Australia. Ever since, Lanco has been focused on growing the Griffin coal business and planning to expand its capacity nearly four-fold to over 15mt by making very substantial investment in its operations, port and rail infrastructure. Lanco is intent on playing a meaningful and long-term role in the overall business growth of the region and well being of the community.
Hockey Australia chief executive, Mark Anderson outlined that Hockey Australia had developed an international sponsorship strategy over the previous year in response to the difficulty of acquiring a major Australian partner over the past ten years.
“The Kookaburras and Hockeyroos are respected and recognised as being very successful teams in overseas markets, said Anderson. The strategy proved successful when the Kookaburras attained a team sponsorship from an Indian company for their successful 2010 World Cup campaign. “There is little doubt that this success and another partnership which sees Australia providing consultancy services to develop a world class hockey academy in the newly created Indian city of Lavasa has contributed to this latest success”, stated Anderson.
Anderson said it was unique to have an Indian company sponsor an Australian sporting event. Given that the International Super Series will be conducted alongside CHOGM in Perth, Anderson believed that the sponsorship would be successful on a number of levels.
“Lanco has a presence in Western Australia in addition to India, so it is a great opportunity to for the company to build relationships in the State and increase their brand profile in both Australia and India,” stated Anderson.
The International Super Series promises to be a very successful event for our sport. The Lanco partnership the second sponsorship deal we have announced in two week and with television broadcast arrangements about to be announced both within Australia and overseas, we believe that the event can significantly change the way our sport is positioned and perceived within Australia, said Anderson.
The sponsorship was facilitated by leading Indian sports marketing agency Commune, owned by former WA cricketer Jamie Stewart.
“Beyond cricket, hockey is another great and popular sport that traditionally binds Australia and India. Lanco is seriously committed to its business investment and endeavors in the Western Australian region in a wide array of areas, and on a long-term basis. We are really happy to be a part of this sporting event that, hopefully, should further strengthen our bond with the sport-loving Australians.” says Mr. Nagaprasad Kandimalla, CEO – business development, Lanco.