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England box clever with hockey world cup bid

England Hockey chief executive Sally Munday (left, red coat), Mayor of London Boris Johnson (stick), head of Events for London Iain Edmondson (left) and Frank Warren (right) give their support to the World Cup bid. (c) Tom Cooper.England Hockey have joined forces with boxing promoter Frank Warren to bid for the 2014 men’s and women’s hockey world cups.
The bid has now gone in to the international governing body (FIH). The FIH has confirmed that it has also received a bid for the men’s and women’s World Cup tournaments from the Netherlands. An official announcement regarding the awarding of the World Cup events will be released during the FIH Congress, which takes place between November 6 and 14, 2010 in Montreux, Switzerland.

A key part of a world cup bid is a licence-fee promised to the FIH. England Hockey chief executive Sally Munday said: “The aim of hosting the world cup is to break even, but if Frank is anything like as good as we think he is, we will make a small profit.”
The bid is also backed by UK Sport and Events for London. If won, the tournament will be held at the Lee Valley Hockey Centre legacy facility at Eton Manor
Frank described himself as “an armchar fan” of hockey. And said the sport had great potential “if it could be promoted properly”.
UK Sport and Events for London will inject £980,000 and £500,000 respectively should a bid backed by the Mayor of London Boris Johnson prove successful.
The remainder of the funding will be provided by the England Hockey Board (EHB) and boxing promoter Frank Warren, who will lead the promotion and ticketing operations.
Picture: England Hockey chief executive Sally Munday (left, red coat), Mayor of London Boris Johnson (stick), head of Events for London Iain Edmondson (left) and Frank Warren (right) give their support to the World Cup bid. (c) Tom Cooper.

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